DiscoverB2B Marketing with Dave Gerhardt#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team
#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Update: 2024-08-22
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Description

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

  • How to hire a “Head of Content” and what mistakes to avoid
  • Behind the scenes of how ExitFive repurposes content (like this podcast!)
  • The fun challenges of going from a solopreneur to team of five

Timestamps

  • (00:00 ) - - Intro to Danielle

  • (05:56 ) - - Why we hired a Head of Content at ExitFive

  • (09:06 ) - - How we write our newsletter

  • (12:28 ) - - Content repurposing at ExitFive

  • (19:30 ) - - Why you should repeat yourself as a marketer

  • (24:27 ) - - How to create a culture where everyone can do their best work

  • (27:24 ) - - Why your team needs a vision to work towards

  • (32:17 ) - - Balancing Structure and Flexibility



Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.


What those companies need is automated scheduling for qualified leads.


And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Dave Gerhardt