DiscoverB2B Marketing with Dave Gerhardt#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team
#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Update: 2024-08-22
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Description

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

  • How to hire a “Head of Content” and what mistakes to avoid
  • Behind the scenes of how ExitFive repurposes content (like this podcast!)
  • The fun challenges of going from a solopreneur to team of five

Timestamps

  • (00:00 ) - - Intro to Danielle

  • (05:45 ) - - Why we hired a Head of Content at ExitFive

  • (08:55 ) - - How we write our newsletter

  • (12:17 ) - - Content repurposing at ExitFive

  • (19:19 ) - - Why you should repeat yourself as a marketer

  • (24:16 ) - - How to create a culture where everyone can do their best work

  • (27:13 ) - - Why your team needs a vision to work towards

  • (32:06 ) - - Balancing Structure and Flexibility



Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works. 

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.


And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads. 

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.


Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now. 


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Dave Gerhardt